Keyword Research in SEO

Keyword Research in SEO

 It is the SEO technique in which we do some research to get some words. If a user wants something from the internet and does not know where to get it, they will search engine (Mostly Google). After that, users enter their search string or query in the input field, and then the actual game starts. The search engine will understand the query and go to the database to find some relevant websites. The search engine will display the list of relevant websites to the user that he or she wanted earlier in all that user enter something or told some to the search engine that gives the information about my need. That string or query that a user enters is the keyword that will help the website understand the user’s needs. The website owner will do some Keyword Research in SEO.


If it were done well then, relevant keywords would be found. Those keywords will help improve page rank in the google search list. Here is another thing you’re not the only one on the internet who has the new website and doing some SEO to get a higher rank. There are a lot more websites out there, which will increase the competition. You need to select more broad keywords which are more relevant to your website’s content and have low keyword competitions. If you do so, you will gain more chances to get a higher rank on the list.

Suppose you want to start a new online services business. You need to have a website. That website is created. Then begins the work of SEO; to promote your website, you not only need to advertise; you need to set Keyword Analysis. In which you will find a targeted audience by selecting targeted keywords.

Keyphrase Analysis and Keyword Research in SEO:

It is also the technique to purify your keywords. When you understand that, you have found relevant keywords. This process will help you to reduce down your keywords to more relevant ones. There are many ways you can do Keyword analysis. You can use online tools like Google Keyword Planner, Jaaxy, Soovle, Moz Keyword Explorer Keyword Everywhere, and tons of more tools available out their free and paid. These tools will you to compare different keywords so that you can choose the best one.

Best Keyword Competition:

On this process, find the low competent keywords among all the selected keywords. This process will help you choose the keywords which will be the essential ranking factors in the future. Keyword competition process some rules to follow. In which you have set keyword density, volume searched frequency.

It helps find exemplary visitors; if you gain more irrelevant traffic, there may be higher chances that your page rank drops down because outside will harm your website. That’s why we use this process so that we will be able to find targeted keywords. This can also be done manually; you can compare keywords on google search auto-suggestion; this process is a bit lengthier and complicated, but it does not use any tool.

Keyphrase Optimization:

The optimization of focus Keyphrase is essential for on-page SEO. Choose the long tail keyword for the focus Keyphrase to your website. After selecting the Keyword, you need to be optimized. I am here to discuss the optimization of keywords.

  1. Focus Keyphrase
  2. Keyphrase in Title
  3. Keyphrase in slug
  4. Keyphrase in Meta Description
  5. Keyphrase in H1, H2, and H3 headings.
  6. Use Keyword in content.

Keyword Density and Keyword Research in SEO:

When you write content, you must be careful about the density of the Keyword. Use Symons and other keywords in the range to make it excellent readability and good for SEO.

 

Search Volume:

Select the long tail and low competition keywords for your site. If you don’t know how to check the keyword competitor, I would like to guide you. First, select a keyword for your website. Search in google with your selected Keyword. After showing the results, there is competition to your site. You can note it down in a notepad file or excel file. Some tools are free, and others tools are paid, AHREF, SEMRUSH, and more tools. You put the URL of your competitors and press enter, see the results. Go to the backlinks page, export the file in excel format. Now, you have to be successful in find competitors. Now, you will start it and build high-quality backlinks to your website.

You know what is KGR in SEO?

The Keyword Golden Ratio (KGR) is a data-driven way to find underserved keywords on the internet. If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours.

 

What are Golden Keywords?

Golden Keywords are the search terms typed in by your customers (note not visitors) when using a search engine to find your website.

About the KGR Formula?

The Keyword Golden Ratio is this: The number of Google results with the keyword phrase in the title is divided by the monthly search volume, where the search volume is less than 250. If the KGR is less than 0.25, you should rank in the top 50 as soon as your page is indexed.

Why do you use all in title?

  1. In the search field, type “allintitle: your keywords” and run the search. (For this example, our keywords are “chocolate cake” because who doesn’t like chocolate cake?)
  2. Google will provide the number of websites with that phrase in the title tags.

 

How to calculate KGR Formula?

  1. KGR is less than 0.25: You should rank in the top 100 once Google indexes your page.
  2. The KGR is between. 25 and 1: You should still rank in the top 250 pretty quickly.
  3. KGR is greater than 1: You know it’s a more competitive term even though the search volume is relatively low (under 250).

Formula Keyword Golden Ratio:        KGR =                   #of allintitle results

                                                                                                           Search volume

 

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